Location: USA or Europe
Work Model: Hybrid
Employment Type: Full-time
Compensation
$200k+ annual base salary + performance-based bonus.
For exceptional Senior / Director-level candidates with a significant existing network across DSPs, agencies, trading desks and CTV buyers, and a proven track record of generating substantial revenue, $200K+ base compensation may be considered.
The bonus structure will be tied to clearly defined business development KPIs, including new demand partnerships, activated accounts, revenue growth and achievement of agreed targets.
About the Role
PWR-Ads is looking for an experienced Business Development Manager – CTV & Demand Partnerships to help us expand our global demand ecosystem and bring new programmatic demand to our CTV platform.
This is a highly commercial, hands-on role for someone who already understands the CTV and Programmatic ecosystem and has an established network across DSPs, agencies, trading desks, media buyers and ad-tech companies.
We are looking for a hunter – someone who can open new doors, build relationships, run outbound sales, close partnerships and directly drive incremental revenue.
What You’ll Do
- Identify and acquire new demand partners across DSPs, agencies, trading desks and programmatic buyers.
- Build and execute outbound strategies to generate new demand opportunities.
- Conduct direct outreach through email, LinkedIn, industry events and existing professional networks.
- Build relationships with decision-makers at DSPs, agencies and programmatic buying platforms.
- Own the full BD cycle from prospecting and initial outreach through negotiation, onboarding, activation and revenue growth.
- Negotiate commercial terms and partnership agreements.
- Work closely with AdOps, Product and Technical teams to move partnerships from signed agreements to live traffic.
- Grow existing demand relationships and increase spend from active partners.
- Maintain and manage a strong sales pipeline and CRM.
- Identify new DSPs, agencies, trading desks and other potential sources of CTV demand.
- Represent PWR-Ads at major CTV, programmatic and advertising conferences around the world.
- Travel internationally to meet partners and attend industry events.
Requirements
- 5+ years of proven Business Development / Sales / Partnerships experience in CTV, Programmatic or AdTech.
- Strong existing relationships with DSPs, agencies, trading desks, programmatic buyers or demand platforms.
- Proven track record of bringing new demand, partnerships or revenue to an advertising or AdTech company.
- Hands-on experience with outbound sales, cold outreach, prospecting and pipeline development.
- Strong understanding of the CTV / OTT / Programmatic advertising ecosystem.
- Good understanding of DSPs, SSPs, RTB, OpenRTB, PMP and programmatic buying.
- Strong commercial, negotiation and communication skills.
- Ability to independently identify opportunities and turn them into active revenue-generating partnerships.
- Entrepreneurial, self-motivated and highly results-oriented.
- Excellent English communication skills.
- Must be based in the USA or Europe.
- Willing and able to travel internationally for meetings, conferences and business development.
Nice to Have
- Experience working directly at a DSP, SSP, Exchange or CTV platform.
- Strong existing relationships with major DSPs, agencies or trading desks.
- Experience with In-App / Mobile Programmatic.
- Experience with FAST channels, streaming platforms or SSAI.
- Experience with PMP / curated deals.
- Existing network across both North America and Europe.
What Success Looks Like
This role is fundamentally about creating new demand and generating incremental revenue.
Success will be measured by:
- New DSP / demand partnerships signed.
- New demand partners activated.
- Revenue generated from new partnerships.
- Growth in CTV demand and spend.
- Qualified pipeline generated through outbound efforts.
- Conversion from outreach to active partnership.
- Growth of existing demand relationships.
- Achievement of agreed quarterly and annual targets.
This role is for a hunter.
If you already know the CTV and programmatic ecosystem, have relationships with DSPs, agencies and buyers, and enjoy opening doors, closing deals and building revenue from scratch, we want to hear from you.